April Fools! (forget Marc Madness) 03/01/12
Hey there. You’re probably wondering what the hell is going on, or if you’ve figured that out, why I’ve chosen March 1st as the day to unveil my April Fools gag. If you fall into the former camp, I’ve chosen March 1st as the day to unveil my April Fools gag. For the rest of you, it’s pretty simple: Quite aside from the fact that the best jokes come when you least expect them, I just wanted to take a moment to tell you about a nifty little Twitter tournament – before it’s too late.
March is usually thought of as significant because of “March Madness,” a perennial bout of societal insanity whereby everybody everywhere temporarily cares about the outcome of college sports. Why do I bring this up? Well, as far as I see it, March Madness is itself only significant because of the Twitter-based, wine-related event to which it’s given rise: Marc Madness (#marcmad for tagging purposes), which pits wine against wine in an epic battle for…uh…popularity, I guess.
Today I’m not reviewing anything. I’m merely here to encourage you all to join in on the fun, begun by @jonathanwil and @writersblanc in an effort, to quote them directly, “to get more people talking about and drinking wine of course!” – certainly a noble enough endeavor. Last year’s bracket featured grapes, while this year emphasizes regions, but in certain cases this doesn’t matter; for example, my Nebbiolo votes will now transform into votes for Piemonte, simply permitting Dolcetto, Barbera and a handful of others to ride on the king’s coattails.
So follow along on Twitter with the #marcmad hashtag and vote for your favorites (or better yet, my favorites! Piemonte. Vote Piemonte.) If you can’t see the fun in this, you’re probably even crazier than the news that Snooki has become pregnant.
Remember: only April Fools miss Marc Madness. Now excuse me while I continue to root hopelessly for Austria to oust Burgundy.